Keyword Analysis

Keyword research project analyzing 8k+ keywords from top language learning apps using Google Keyword Planner and Excel Power Query

Case Study: Keyword Research for Language Learning Apps

🔹 Project Overview

The goal of this project was to help a stakeholder with a new language learning app identify high-potential keywords that could boost visibility in a competitive market. Using data-driven keyword research, I built a content strategy that balances search volume with competition, ensuring the app can capture targeted traffic.

🔹 Problem Statement

Language learning is one of the most competitive niches online. To stand out, the stakeholder needed to know:

  • Which keywords are driving traffic to competitors.

  • Which ones have low/medium competition but strong search volume.

  • How to group these keywords into content topics for maximum reach.

🔹 Data Source & Tools

  • Google Keyword Planner → Extracted keyword searches for the top 6 language learning apps.

  • Excel (Power Query) → Used for merging, cleaning, and filtering the data.

  • Dataset Size → 8,000+ keyword rows with metrics like search volume, competition, and lead generation potential.

🔹 Data Preparation & Filtering

    1. Merging → All keywords combined into one dataset.

    2. Filtering Criteria (must meet 2 of 3):

      • Low or medium competition.

      • Average search volume between 5k–50k.

      • Keywords already generating leads for competitors.

    3. Grouping → Keywords were clustered into themes such as:

      • Online

      • Apps

      • Free

      • Websites
      • Spanish

 

🔹 Analysis & Key Insights

  • Many high-volume keywords center on Spanish learning apps and online courses.

  • Gamification is a consistent theme across top-performing keywords.

  • Focusing on low competition + medium search volume provides the best growth opportunities for new entrants.

 

🔹 Recommended Content Strategy

I developed optimized article titles targeting the strongest keywords:

âś… Spanish Learning Apps

  • “Discover the Best Apps to Learn Spanish Fast”

  • “Top Spanish Language Learning Apps for Fun Learning”

âś… Online Language Programs

  • “Top Online Language Programs You’ll Love”

  • “Interactive Online Programs to Boost Your Language Skills”

âś… Gamified Apps

  • “The Best Language Learning Apps for Gamified Experiences”

  • “Level Up Your Skills: Fun Language Learning Apps You Need”

👉🏽 These topics balance traffic potential with achievable ranking and are designed to increase click-through rates and engagement.

🔹 Deliverables

  • Excel Power Query Workbook: Stage 3.xlsx

  • Full Keyword Report: Keyword Research Presentation

  • Content Clusters: (Stage 3.xlsx) for immediate publishing strategy.

🔹 Conclusion & Next Steps

This project shows how competitor keyword analysis + smart filtering can create a powerful content roadmap. For the stakeholder’s app, the strategy focuses on Spanish learning, online programs, and gamified apps—all areas with strong demand and manageable competition.

Next Steps:

  • Expand analysis to more competitors.

  • Launch content using selected keywords and track engagement (CTR, conversions).

  • Build a live dashboard for ongoing keyword monitoring and trend analysis.